MGMT 442 - Marketing for Entrepreneurs

When Offered: F

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course is designed to address the reality of marketing in a start-up venture. Topics in this course include, but are not limited to, marketing to investors, marketing products/services without a marketing budget, applying marketing concepts within the realm of entrepreneurial company challenges and developing and maintaining key internal and external marketing relationships.

Prerequisite(s): MGMT 343.