MKTG 332 - Consumer Behavior

When Offered: F, S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. It examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, and cultural environment.

Prerequisite(s): MKTG 230.