MKTG 334 - Business-to-Business (B2B) Marketing

When Offered: F, S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

Business-to-Business Marketing is concerned with business, government and organizational markets. Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies.

Prerequisite(s): MKTG 230.