MKTG 335 - Selling and Sales Management

When Offered: F, S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course focuses on the functions and skills surrounding the personal selling effort associated with professional sales. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel.

Prerequisite(s): MKTG 230.