MKTG 444 - Marketing Research

When Offered: F, S, SS

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in market research.

Prerequisite(s): ECON 206 and MKTG 230.