MKTG 446 - Customer Relationship Marketing & Management Technologies

When Offered: S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and enterprise resource planning (ERP) software for sales, marketing, and customer service.

Prerequisite(s): MKTG 230, MKTG 445 and consent of the department chair and/or the instructor.