HSM 341 - Healthcare Marketing, Communication, Strategy

When Offered: F, S, SS

3 Credit(s)
3 Lecture Hour(s)
This course equips students with the essential skills and knowledge needed for effective marketing in the ever-changing
healthcare landscape. It covers both historical and contemporary perspectives; the course introduces specialized marketing
concepts tailored to healthcare services and products. Students will explore a variety of marketing techniques, from traditional
methods to digital platforms, to address the unique challenges and opportunities in healthcare marketing. The curriculum
emphasizes ethical considerations and aims to enhance patient engagement and care quality. Through a combination of theory,
case studies, and practical exercises, students will gain a comprehensive understanding of how to navigate the complexities of
marketing within the healthcare sector. Prerequisite: HSM 221 (F;S;SS)

Prerequisite(s): HSM 221