MKTG 447 - International Marketing

When Offered: F, S, SS

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course examines the application of marketing, management, and research, with appropriate consideration given to consumer, institutional and environmental factors associated with aspects of international marketing. Case studies are used to enhance the study of international marketing concepts.

Prerequisite(s): MKTG 230.