MKTG 338 - Integrated Marketing Communications/Advertising

When Offered: F, S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs.

Prerequisite(s): MKTG 332.