MKTG 489 - Marketing Management

When Offered: F, S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This marketing program capstone course provides an analysis of the fundamental and emerging trends, issues and topics that influence decisions involved in planning and managing marketing activities to create value for customers. It combines theory and application with case study to teach students the decision making process as it relates to segmentation, targeting, product, price, distribution, promotion, the marketing environment and electronic commerce.

Prerequisite(s): MKTG 338.