Department of Marketing and Supply Chain Management

Joseph R. Huscroft, Jr., Chairperson

Mission

The mission of the Department of Marketing and Supply Chain Management (MSCM) is to produce business leaders, in the marketing and supply chain management professions, who increase the value and competitiveness of their organizations through the understanding and application of business concepts, processes and tools. We will achieve this mission through innovative instruction in the classroom and relevant, practical experience within the business profession, all within a diverse and inclusive, student-focused learning environment.

Degrees Offered

Marketing - Bachelor of Science
Marketing (Sales) - Bachelor of Science
Supply Chain Management - Bachelor of Science

Minors Offered

General Marketing
Professional Sales
Supply Chain Management

The minors in marketing and professional sales are open to all non-marketing majors, and they provide students with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through the use of case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior and the knowledge and tools needed to coordinate marketing elements into integrated campaigns. The professional sales minor educates students in sales concepts, which are vital in today’s job market. Employers are looking for basic business communication and sales skills in all professions and these skills are an integral component of all occupations, whether you are selling yourself, an idea, a new business proposal or a new client.

The minor in supply chain management is open to all non-supply chain management majors. It provides a strong complement to business, industrial engineering, and agricultural science majors, to name a few. Supply chain management is a discipline that is needed by virtually every organization. The minor offers the basic knowledge and understanding of supply chain management generates employment opportunities with a supporting skill set for supply chain operations. The minor provides students with basic knowledge of supply chain management topics, such as distribution strategies, planning, and procurement, while also working on students’ communication, negotiation, and leadership abilities.

College Requirements

All majors in programs in the Department of Marketing and Supply Chain Management (MSCM) must complete a minimum of 120 credit hours. Students in the Willie A. Deese College of Business and Economics must earn a minimum grade of “C” in ENGL 100 , ENGL 101 , MATH 111 (or the combination of MATH 103 and MATH 104 ), MATH 112 (or MATH 115 ), ACCT 221 , ACCT 222 , ECON 200 , ECON 201 , ECON 206 , FIN 343 , MGMT 110 , BUAN 132 , MGMT 201 , MGMT 260 , MGMT 303 , MGMT 315 , MGMT 495 , and MKTG 230 .

Department Requirements

Students in the department must earn a minimum grade of “C” in the 10 courses (30 credit hours) listed as major program requirements for their chosen major in the applicable University Bulletin.

Career Opportunities

Students majoring in marketing are prepared for challenging marketing and sales careers in public and private business sectors such as account executive, account management support, advertising sales representative, data analytics, distribution gap analyst, customer service, customer relationship marketing, consumer market knowledge, front line professional sales (e.g. pharmaceutical, engineering, technology, corporate, medical), profit analyst, sales analyst, public relations specialist, market researcher, and merchandiser. They are also provided with an appropriate background for graduate degree programs.

Students majoring in supply chain management are prepared for challenging careers in transportation, distribution, logistics, purchasing, account management, and materials management with major corporations, organizations, and the government. Career opportunities include buyers, import/export specialists, purchasers, logistics analysts, quality analysts, fleet liaisons, distribution gap analysts, rail logistics analysts, schedulers/planners, procurement analysts, sourcing analysts, and supplier managers. They are also provided with an appropriate background for graduate degree programs.

Directory of Faculty

Kathryn Cort; Associate Professor
B.S.Ed., M.A., The Ohio State University; M.B.A. and Ph.D., Kent State University

Joseph R. Huscroft, Jr.; Associate Professor and Chairperson
B.S., United States Air Force Academy; M.P.A, Troy University; M.S., Air Force Institute of Technology; Ph.D., Auburn University

Ahren Johnston; Associate Professor
B.S., M.T.L.M., Ph.D., University of Arkansas

Roland Leak; Professor
B.S., North Carolina A&T State University; M.B.A., Wake Forest University; Ph.D., University of South Carolina

Laquanda Leaven Johnson; Associate Professor
B.S., University of Michigan; MS, Ph.D., North Carolina A&T State University

Rongfang Liu; Professor
B.S., Beijing University; M.S., Florida State University; Ph.D., University of South Florida

Amit S. Malhan; Assistant Professor
B.S., Dharmsinh Desai University, India; M.S., University of Texas; Ph.D., University of North Texas

Kimberly R. McNeil; Associate Professor
B.S., North Carolina A&T State University; Ph.D., Florida State University

Arim Park; Assistant Professor
B.L., M.S., Inha University (Incheon, Korea); Ph.D., Rutgers University

George W. Stone; Professor
B.S., United States Military Academy, West Point; M.B.A., Boston University; Ph.D., University of Mississippi

Jacqueline Williams; Associate Professor
B.S., Drexel University; M.B.A., University of Delaware; Ph.D., Florida State University

Omar Woodham; Associate Professor
B.Sc., University of the West Indies; M.B.A., Rochester Institute of Technology; Ph.D. Syracuse University