MKTG 230 - Marketing Concepts

When Offered: F;S;SS

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course provides an introduction to marketing activities of organizations and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills.

Prerequisite(s): Sophomore standing.