ABM 430 - Agribusiness Sales and Advertising

When Offered: S

3 Credit(s)
3 Lecture Hour(s)
0 Lab Hour(s)

This course presents the principles of professional sales techniques used by food and agricultural firms. A study of the major marketing strategies and decisions that must be made by agribusiness firms, including target market selection, marketing research, sales forecasting, product policies, distribution channels, pricing, and advertising.

Prerequisite(s): ABM 330.