May 20, 2024

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog

Marketing, B.S.

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Curriculum Guide

Freshman Year

First Semester

MATH 111 - College Algebra and Trigonometry 4 Credit(s) or
MATH 103 - College Algebra and Trigonometry for Engineers and Scientists I 3 Credit(s) and ¹
MATH 104 - College Algebra and Trigonometry for Engineers and Scientists II 3 Credit(s) ¹
ENGL 100 - Ideas and Their Expression I 3 Credit(s)
Science Reasoning w/Lab 4 Credit(s) ²
BTEC 110 - Introduction to Data Analysis and Organization 3 Credit(s)
FRST 101 - College Success 1 Credit(s)

Semester Total: 15

Second Semester

MATH 115 - Mathematics for Decision Making 3 Credit(s)
ENGL 101 - Ideas and Their Expression II 3 Credit(s)
Science Reasoning w/out Lab 3 Credit(s) ³
MGMT 110 - Business Environment 3 Credit(s)
Humanities & Fine Arts Elective 3 Credit(s) ⁵

Semester Total: 15

Sophomore Year

First Semester

ACCT 221 - Principles of Accounting I 3 Credit(s)
ECON 200 - Principles of Economics (Micro) 3 Credit(s) ⁴
ECON 206 - Statistics for Decision Making 3 Credit(s)
MKTG 230 - Marketing Concepts 3 Credit(s)
COBE 201 - Professional Development I 1 Credit(s)
BUAN 132 - Introduction to Management Information Systems 3 Credit(s)

Semester Total: 16

Second Semester

ACCT 222 - Principles of Accounting II 3 Credit(s)
ECON 201 - Principles of Economics (Macro) 3 Credit(s)
MGMT 201 - Principles of Management 3 Credit(s)
MGMT 260 - Business Communication 3 Credit(s)
MKTG 332 - Consumer Behavior 3 Credit(s)

Semester Total: 15

Junior Year

First Semester

MKTG 335 - Selling and Sales Management 3 Credit(s)
COBE 301 - Professional Development II 1 Credit(s)
MKTG 340 - New Product Development and Branding 3 Credit(s)
FIN 343 - Principles of Finance 3 Credit(s)
Global Awareness Elective 3 Credit(s) ⁶
African American Studies Elective 3 Credit(s) ⁷

Semester Total: 16

Second Semester

MKTG 338 - Integrated Marketing Communications/Advertising 3 Credit(s)
SCMG 240 - Intro Supply Chain Management 3 Credit(s)
MGMT 315 - Management Science I 3 Credit(s)
MGMT 303 - Legal Environment of Business 3 Credit(s)
Free Elective 3 Credit(s) ⁸

Semester Total: 15

Senior Year

First Semester

MKTG 444 - Marketing Research 3 Credit(s)
MKTG 445 - Customer Relationship Management 3 Credit(s)
MKTG 447 - International Marketing 3 Credit(s)
MKTG 401 - Marketing Senior Colloquium 1 Credit(s)
Free Elective 3 Credit(s) ⁸

Semester Total: 13

Second Semester

MKTG 489 - Marketing Management 3 Credit(s)
MGMT 495 - Strategic Management 3 Credit(s)
Free Elective 3 Credit(s) ⁸
Free Elective 3 Credit(s) ⁸
Free Elective 3 Credit(s) ⁸

Semester Total: 15

Total Credit Hours: 120

¹MATH 111  can be replaced with MATH 103  and MATH 104  (Combined); MATH 101E  might be a prerequisite based on SAT/ACT math scores.
²Recommended Scientific Reasoning w/lab courses include BIOL 100 ; CHEM 100  & CHEM 110  (lab) for the 4-credit lab course.
³Recommended Scientific Reasoning w/out lab courses include ASME 234 , ENVS 201 , PHYS 101 , PHYS 104 , PHYS 105 , or PHYS 110  & PHYS 111  (lab) for the 3-credit course.
⁴ECON 200  fulfills the General Education Social and Behavioral Sciences course requirement,
⁵Humanities/Fine Arts courses include LIBS 202 , PHIL 101 , PHIL 103 , PHIL 104 , PHIL 201 , PHIL 266 , PHIL 267 , SPCH 250 , ENGL 200 , ENGL 201 , ENGL 230 , ENGL 231 , ENGL 211 , ENGL 212 , MUSI 216 , MUSI 220 .
⁶Global Awareness courses include PHIL 103 , PHIL 201 , HIST 130 , HIST 206 , HIST 207 , HIST 216 , HIST 231 , or MGMT 221
⁷African American courses include ENGL 211 , ENGL 212 , LIBS 202 , HIST 103 , HIST 106 , HIST 107 , or MUSI 220
⁸Free electives include any three-credit undergraduate course at or above the 100 level.
Review all General Education Courses options:
https://www.ncat.edu/provost/general-education-resources/gec-list.php

Major Program Requirements

Students must earn a C (not C-) or better in the following courses:

ENGL 100 - Ideas and Their Expression I 3 Credit(s)
ENGL 101 - Ideas and Their Expression II 3 Credit(s)
ACCT 221 - Principles of Accounting I 3 Credit(s)
ACCT 222 - Principles of Accounting II 3 Credit(s)
ECON 200 - Principles of Economics (Micro) 3 Credit(s)
ECON 201 - Principles of Economics (Macro) 3 Credit(s)
ECON 206 - Statistics for Decision Making 3 Credit(s)
FIN 343 - Principles of Finance 3 Credit(s)
MKTG 230 - Marketing Concepts 3 Credit(s)
MKTG 332 - Consumer Behavior 3 Credit(s)
MKTG 340 - New Product Development and Branding 3 Credit(s)
MKTG 335 - Selling and Sales Management 3 Credit(s)
MKTG 338 - Integrated Marketing Communications/Advertising 3 Credit(s)
MKTG 444 - Marketing Research 3 Credit(s)
MKTG 445 - Customer Relationship Management 3 Credit(s)
MKTG 447 - International Marketing 3 Credit(s)
MKTG 489 - Marketing Management 3 Credit(s)
MATH 111 - College Algebra and Trigonometry 4 Credit(s)
MATH 115 - Mathematics for Decision Making 3 Credit(s)
BUAN 132 - Introduction to Management Information Systems 3 Credit(s)
MGMT 110 - Business Environment 3 Credit(s)
MGMT 201 - Principles of Management 3 Credit(s)
MGMT 260 - Business Communication 3 Credit(s)
MGMT 303 - Legal Environment of Business 3 Credit(s)
MGMT 315 - Management Science I 3 Credit(s)
MGMT 495 - Strategic Management 3 Credit(s)
SCMG 240 - Intro Supply Chain Management 3 Credit(s)

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